Short-form video sponsorships
3-5 philosophy videos published weekly across YouTube and Instagram, averaging 1M+ views per video.
2.5M+ followers1M+ avg views/video65K+ newsletter readers
Reach the audience your ads can't reach
Discerning professionals ignore interruption marketing. Mini Philosophy with Jonny Thomson and Big Think gives sponsors rare access to intellectually curious audiences who reward substance over hype.
Custom sponsorship packages with competitive CPMs
2.5M+Total followers across platforms
1M+Average views per video
65K+Newsletter readers
22Languages Jonny Thomson's books are translated into
Inside the product
Six ways to reach a thoughtful audience
Mix and match formats across platforms for integrated campaigns that feel additive, not interruptive.
Podcast integrations
Long-form conversations with leading thinkers, authors, and cultural voices in a premium audio environment.
Newsletter advertising
Weekly essays delivered to 65K+ engaged readers interested in philosophy, psychology, productivity, and culture.
Custom editorial partnerships
Creator-led branded content with Jonny Thomson that aligns naturally with learning, growth, and thoughtful living.
Multi-platform campaigns
Integrated activations across video, newsletter, podcast, and social from a single sponsorship agreement.
Presenting sponsorships
Premium brand alignment with a publisher-backed media property under Big Think's editorial standards.
How we compare
What sets this apart from typical influencer channels
Mini PhilosophyTypical influencer channels
Mass reach with intellectual credibility+×
Publisher-backed editorial standards (Big Think)+×
Creator with Oxford philosophy teaching background+×
Cross-platform integration from one partnership+×
Brand-safe, educational content environment+×
Audience that rewards substance over spectacle+×
Step by step
From first call to campaign launch
A clear path from first step to measurable outcome.
Book a call
Tell us your goals, target audience, and ideal platforms. We map your brand to the right content formats.
Design the package
We build a custom sponsorship plan with platform mix, campaign length, and deliverables tailored to your objectives.
Create and distribute
Jonny Thomson and the Big Think team produce sponsor-aligned content across video, newsletter, podcast, and editorial.
Reach the audience
Your brand reaches 2.5M+ intellectually curious professionals in a brand-safe, premium editorial environment.
Featured conversations with
Ian McEwanRutger BregmanMarie KondoRyan HolidayGary Marcus
Common questions
Common questions from sponsors
What is Mini Philosophy?+
Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.
Who is Jonny Thomson?+
Jonny Thomson is a bestselling author, former Oxford philosophy teacher, and one of the world's leading philosophy creators online. His three books have been translated into 22 languages.
What platforms does Mini Philosophy publish on?+
Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
What types of sponsorships are available?+
Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, custom editorial collaborations, presenting sponsorships, and multi-platform branded partnerships.
What audience does Mini Philosophy reach?+
A highly engaged audience of lifelong learners and intellectually curious professionals interested in philosophy, psychology, learning, productivity, culture, technology, and personal growth. They value craft over hype and substance over spectacle.
How large is the audience?+
The property reaches more than 2.5 million followers, averages over 1 million video views, and has more than 65,000 newsletter readers.
Can sponsors create custom campaigns?+
Yes. Sponsors can collaborate on custom creator-led campaigns with Jonny Thomson, editorial partnerships, and integrated cross-platform activations.
Is the content brand-safe?+
Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.
Get started
Put your brand in front of 2.5M+ curious minds
Book a call to explore sponsorship packages across video, podcast, newsletter, and editorial. Custom plans with competitive CPMs.
Book a call→